🌊 New Insects Just Dropped

EU approves 2 more insects to eat, Oscar noms are out! and Roca Roadtrip: Herders and Hunger

Big thanks to all of you who have written in about the Ethiopia Roadtrip series so far. A little over a year ago, it dawned on us that the world's best stories won't come from our living room couches — believe me, we've looked. With these trips, we hope to make your daily Roca newsletter as interesting and informative as possible. Let's ride!

In today's edition:

  • EU approves 2 more insects to eat

  • Oscar noms are out!

  • Roca Roadtrip: Herders and Hunger

🔑 Key Stories

Amazon Launches Drug Subscription

Amazon launched a $5/month prescription drug service on Tuesday

  • Amazon started selling prescription drugs in 2020. The new plan lets US Amazon Prime members pay a flat $5/month fee for access to generic drugs, which are drugs with the same intended use, quality, and chemical composition of brand-name drugs

  • The program, called RxPass, covers ~50 medications treating ~80 common conditions, including anxiety, acid reflux, and high blood pressure

  • Amazon claims the service will on average save users ~$100/year on prescription costs

Dig Deeper

  • For years, Amazon has tried to enter the healthcare industry: It purchased a mail-order pharmacy company in 2018, opened and then shuttered a telehealth service in 2022, and is currently trying to buy a chain of clinics for ~$3.5B

Department of Justice, 8 States Suing Google

The Justice Department (DOJ) and 8 states claim Google is illegally abusing a monopoly over digital advertising

  • Since 2007, Google has spent billions to acquire ad tech companies, helping to make it the world’s largest ad company. It made $209B in ad revenue in 2021, $94B more than the next-largest, Meta ($115B)

  • The lawsuit alleges that Google “corrupted legitimate competition” by “engaging in a systematic campaign” to control digital advertising

  • The DOJ is asking a judge to force Google to sell off much of its ad business. Google denies the charges

  • The suit is the US’ 5th against Google since 2020

Dig Deeper

  • "Today’s lawsuit from the DOJ attempts to pick winners and losers in the highly competitive advertising technology sector," a top Google executive said. Google claims the lawsuit is asking it to "rewrite history" and undo deals that were done over a decade ago

EU Approves 2 More Insects

The EU approved 2 new insects for human consumption, bringing the total to 4

  • Most edible insects have more protein per weight than eggs and meat, and leave a smaller environmental impact. They are commonly consumed in countries such as Mexico or Thailand

  • In 2021, the EU legalized consumption of locust and common mealworm larvae. It has now legalized crickets and the larvae of the lesser mealworms, too

  • 8 more applications await approval. Still, polls suggest up to 75% of Europeans wouldn’t swap meat for insects

Dig Deeper

  • It is legal to consume insects in the US, although the federal government sets specific limits on how much insect or other waste can be contained by products that aren't intended to contain them

~$12.8M Missing from Bolt’s Account

The FBI will help Jamaican authorities investigate a fraud case affecting Jamaican sprinter Usain Bolt

  • Bolt is an 8-time Olympic gold medalist who holds world records for the 100m, 200m, and 4x100m events. He retired in 2017 and is worth ~$90M

  • Last week, Bolt announced ~$12.8M is missing from his account with a Jamaican investment company. Officials say he’s a victim of a 13-year fraud plot that also targeted the gov’t and elderly people. It’s unknown who is behind the plot or how much they stole

  • Bolt’s lawyers say they’ll sue the firm Friday if more details aren’t provided

Dig Deeper

  • “The anger and unease we all feel have been magnified by the long duration – 13 years – over which the fraud was allegedly perpetrated, and the fact that the [suspects] seemed to have deliberately and heartlessly targeted elderly persons, as well as our much loved and respected national icon … Usain Bolt," a top Jamaican official said

How do you learn a language in 3 Weeks?

Together with Babbel

The answer is with Babbel, the language learning platform designed by 150+ linguists and used by 10M+ people

  • You can choose from 14 different languages, and with just 10 minutes a day, you can be having actual conversations in as little as 3 weeks

  • The Roca team is constantly traveling to new places where foreign language skills are essential. Even just speaking a few phrases of a language can go a long way to having safe and authentic experiences – and Babbel helps us learn more than that

  • Unlike other language apps, Babbel offers live online classes with top teachers, language games, podcasts, and personalized lessons. It will have you speaking like a local in no time

Dig Deeper

  • Whether you’re studying abroad, dreaming of future travel, or just feeling the itch to learn something new, now’s the time to get cozy and start speaking a new language with Babbel. For a limited time, Roca readers get up to 55% off a subscription 

🍿 Popcorn


  • And the Oscar nom goes to...: Everything Everywhere All at Once led all movies in Oscar nominations with 11, followed by Banshees of Inisherin and All Quiet on the Western Front with 9 apiece

  • Baby, baby, baby, sold! Justin Bieber sold his entire music catalog for $200M. At just 28 years old, he is the youngest artist to sell his catalog

  • Dude, where's my car? The Eagles' CJ Gardner-Johnson says his car was stolen after its weekend playoff win over the New York Giants


  • CSI North Pole: The Rhode Island Department of Health says it was not able “to definitively confirm or refute the presence of Santa” after a young girl requested to have her half-eaten cookie checked for Santa's DNA

  • Roo'ting for justice: An Oregon lawmaker introduced a bill that would ban the sale of kangaroo parts. It claims millions are killed each year for soccer cleats

  • Tick tick sold: A British charity raised £10,000 from a Cartier watch that had turned up in a bag of donations from a shop in London

👇 What do you think?

Today's Poll

Better "S" word?

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Today's Question:

If you had to pick a person to represent your generation, who would you choose?

Reply to this email with your answers!

See yesterday's results below the Wrap! 

🌯 Roca Wrap

Ethiopia Roadtrip Cover

Roca co-founder Max Frost and writer Alex Norris spent 2.5 weeks in Ethiopia earlier this month. Frost will be writing about it here in the coming newsletters; Norris arrived after the installment below.

Driving through Afar – a remote, desert region in eastern Ethiopia – you see a lot of camels, cows, and goats; herders; AK-47s; and little water or grass. That’s a recipe for conflict.

The survival of the region’s people depends on finding grazing land and drinking water for their animals. The local Afar nomads and neighboring Somali tribes have battled for control of the land, leading to death and displacement.

The areas I visited have been conflict-free in recent years, but local authorities still require visitors to hire armed guards. To visit 2 remote places, we stopped at local police stations and picked up a young man with an AK-47 at each.

Near a remote hot spring, my guide assured me there was no risk.

”We used to fight the Issa [a Somali clan]. But we killed them, there’s none left here,” he explained. Nearby, I saw a dreadlocked man resting next to an AK-47.

“Oh, that’s for the hyenas,” my guide reassured me.

Man with gun

A herder with his AK-47, "for hyenas"

We brought along an AK-47-wielding armed guard to visit a group of fishermen at a remote desert lake. In a hut, a dozen fishermen were squatting on the ground, eating grilled fish off a shared plate with their hands; an armed guard stood nearby.

“Neighboring tribes may try to kidnap them,” my guide explained.

Men eating fish

Fishermen eating lunch. An armed guard waited outside because of a risk of raids by enemy tribes

Near there, we ran into a group of camel herders. They were on their way to Djibouti, a small country they said was a 2-day walk away, a 6-day roundtrip in total. They preferred trading camels there, they said, because they could sell them for US dollars, not the worthless local currency.

Back on the road, we stopped and talked to a few other camel herders.

2 young men had wavy hair shaped like a rainbow around their heads. My guide explained that that’s what the Afar men do when they are looking for a wife.

We stopped and talked to another nomad. Through my guide/translator, I asked him about the best and hardest parts of his life.

“We have family here, we have a camel here, we have a goat here. That’s why we are so lucky.”

The hardest part?

“We don’t have a job, we just stay here. And sometimes the heat – it can be difficult to live here.”

On the way back to town, we stopped at a local goat market, where my guide was looking to buy a goat for Christmas. His wife was Christian, he said, and Ethiopian Christmas was in 2 days. But he refused to pay the $160 local herders were asking for a goat.

Goat trader

A goat trader at the market

Our last stop before flying back to Addis Ababa, Ethiopia’s capital, was for lunch at a restaurant near the airport. The restaurant – cement and open-air – was hot, infested with flies, and lacked running water. The grilled goat meat was delicious, though, or so I thought: A day later I threw up 4 times.

On the way to the airport, we passed a depot with dozens of World Food Programme (WFP) trucks. Then a WFP employee was seated next to me as I waited for my flight.

The WFP is a division of the UN that provides food in places that lack it. The employee told me that Semera, the town with the airport, had become a WFP hub for 2 crisis zones.

The main crisis was in northern Afar and the neighboring state of Tigray, where 2 years of civil war had just come to an end. As many as several hundred thousand people there are believed to have starved to death.

The WFP had tried to ship millions of pounds of food to those suffering, but were only partially successful in doing so. Some accuse the Ethiopian government of limiting access to food aid to pressure the rebels to end the war; the government accuses the rebels of attacking aid shipments, making their delivery impossible.

The other crisis was around where I had been, where persistent drought has generated food and water shortages. Many local people now depend on aid from the WFP and similar organizations to survive.

Life in Afar is not easy.

Armed guard

Our armed guard looks out the window in a remote Afar desert

If you have thoughts, let us know at [email protected]!

🌊 Roca Clubhouse

Yesterday's Poll:

What’s your flavor preference?

Cola 🥤: 74%

Tropical Punch 🌴: 26%

Yesterday's Question:

What’s something you had an affinity for as a child that you still have now?

Will from San Antonio: “Cereal...to this day I still love a big bowl of cereal and I always have multiple kinds available in the kitchen!”

Sarah from Paraguay: “I have always had an affinity for reading! As a little girl, I used to get very upset with libraries because they always had a limit of how many books you could check out. I still read the same way even now many years into adulthood.”

Thierry from New York: “Coffee! My mom used to put a splash of coffee in my milk bottle when I was a baby, and I’ve loved it ever since”

🧠 Final Thoughts

Given that today is hump day, we already regret not including more camel pictures above. We'll get to those soon.

We hope you have great Wednesdays. We appreciate you reading Roca!

- Max and Max