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đ From Vlad to Worse: Update from Ukraine
Plus: Food additives worse than thought, a New England serial killer, & 20 Questions!
Reporting live from PodcastistanâŠ
We are launching a new series on our We The 66 video channel on the people who run the media today â specifically the âNew Media.â On both the left and right, podcasts have taken over in recent years. Their reach now dwarfs that of legacy news channels, and they dominate social media. These podcasters often brand themselves as fearless truth-seekers who are willing to explore the most forbidden subjects, which YOUâve been lied to about (and those investigations always seem to be sponsored by AG1 vitamin powder). Upon our research, weâve noticed that many of these New Media titans have even shadier pasts and worse business incentives than legacy media titans â not all of them but many of them. So this series will tell you the real stories of our new media rulers. We will tell you their stories (after extensive research), and you can draw your own conclusions about whether theyâre fearless truth seekers or shameless grifters â or something else.
Our first episode â on Candace Owens â is now live: Watch here.
đșđŠ Peace talks falling flat in Ukraine
đ Food additives worse than thought
đââïž 20 Questions!
âMax and Max
KEY STORY
Peace Talks Falling Apart?

Neither President Zelensky nor President Putin is displaying a willingness to accept President Trumpâs peace proposals
To date, neither Russia nor Ukraine has displayed an eagerness to end the war. That motivated Secretary of State Marco Rubio to say last week, âNow if for some reason one of the two parties makes it very difficult, we're just going to say, 'you're foolish, you're fools, you're horrible people, and we're going to just take a pass. But hopefully we won't have to do that"
Earlier this week, the US proposed conditions that would exclude Ukraine from NATO and recognize Russian control of Crimea, which Russia has occupied since 2014. On Wednesday, Zelensky rejected the terms
Then on Thursday, Russia conducted its largest missile strike of the year on Kyiv, Ukraineâs capital, killing 12 and injuring 90
Trump has taken to social media to blast both Zelensky and Putin
Dig Deeper
After Zelensky rejected part of an American peace proposal on Wednesday, Trump posted, â[Zelensky] can have Peace or, he can fight for another three years before losing the whole Country,â adding that Zelensky's refusal âwill do nothing but prolongâ the war
A day later, after the Russian missile strike, Trump took to social media to criticize Putin: âI am not happy with the Russian strikes on KYIV. Not necessary, and very bad timing. Vladimir, STOP!...Letâs get the Peace Deal DONE!â
KEY STORY
New England Serial Killer?
Fears of a serial killer in New England are growing after eight people were found dead in recent weeks
The deceased, mostly women, have been found in Massachusetts, Connecticut, and Rhode Island this month and last. The most recent potential victim was discovered on Tuesday near a bike path in Massachusetts
Amid the wave of discoveries, New England residents have speculated that a potential serial killer is active in the region
Yet Connecticut police told Fox, âThere is no information at this time suggesting any connection to similar remains discoveries, and there is also no known threat to the public at this timeâ
Dig Deeper
In other serial killer news, the remains of two victims allegedly murdered by an infamous serial killer in Long Island, New York, were identified on Wednesday after 27 years
The Gilgo Beach Killer, as he is known, allegedly murdered at least ten women, mostly sex workers, on Long Island beginning in the early 1990s
The victims were connected in 2010 when investigators found 10 sets of human remains in a nearby area. A Manhattan architect was charged in December with seven of the killings
QUOTE OF THE DAY
I swing hard all the time. That's what I've done my whole life - hit
ROCAâS SPONSOR
Big Tech Has Spent Billions Acquiring AI Smart Home Startups
The pattern is clear: When innovative companies successfully integrate AI into everyday products, tech giants pay billions to acquire them:
Google paid $3.2B for Nest.
Amazon spent $1.2B on Ring.
Generac spent $770M on EcoBee.
Now, a new AI-powered smart home company is following those companiesâ exact path to acquisition â but is still available to everyday investors at just $1.90 per share.
With proprietary technology that connects window coverings to all major AI ecosystems, this startup has achieved what Big Tech wants most: Seamless AI integration into daily home life.
With over 10 patents, 200% year-over-year growth, and a forecast to 5x revenue this year, this company is moving fast to seize the smart home opportunity
The acquisition pattern is predictable. The opportunity to get in before it happens is not
KEY STORY
Trade Reversal?

The Trump Administration said it is in âdirect talksâ with China to reduce tariffs; China rejected that as âfake newsâ
The US currently has 145% tariffs on most Chinese goods, while China has 125% tariffs on most US goods. The trade war has rocked financial markets
On Tuesday, though, Trump told reporters that he is âgoing to be very niceâ to China and that tariffs âwill not be anywhere nearâ their current rates. The following day, Trump claimed that US and Chinese officials were âactivelyâ discussing trade
On Thursday, though, a Chinese official directly contradicted the rumors, saying, âChina and the US have not engaged in any consultations or negotiationsâŠlet alone reached an agreementâ
Dig Deeper
Adding to the anticipation, the Wall Street Journal reported on Wednesday that a âsenior White House officialâ said that tariffs on China would likely be lowered to between 50% and 65%
Yet on Wednesday, Treasury Secretary Scott Bessent appeared to contradict Trumpâs claim of trade negotiations, stating that US and Chinese officials were âwaiting to speak to the other.â He added that he âwould not be surprised if [tariffs] went down in a mutual wayâ
KEY STORY
Food Additives Study
A new study found that artificial food additives, found in virtually all ultraprocessed foods, carry more risk than previously thought
While scientists have linked some additives to health issues, most research to date has looked at the impact of individual additives, rather than combinations of them â a glaring gap, as additives typically exist in combinations in ultraprocessed foods
In a new study, French researchers tracked the health implications of consuming certain combinations of emulsifiers (used for texture), dyes, and sweeteners. They found these combinations led to higher Type 2 diabetes risk than could be explained by any individual additive, suggesting a compounding health risk from additives
Dig Deeper
Additives are staples of ultraprocessed foods, which account for a majority the calories in American diets and roughly 70% of food in US grocery stores
The food industry played down the risks suggested by the study, with one industry lobbying executive saying, âSuggesting that recipes â a combination of safe ingredients â are worrisome is simply absurd,â while another argued that additives are critical for food quality and safety
RUNDOWN
Some Quick Stories for the Office
đžđ» A Trump-appointed federal judge ordered the Trump Administration to return a second migrant deported to El Salvador, citing an order protecting him from removal
đȘ Columbia University students are planning to erect tent encampments on its campus this week to protest the war in Gaza, potentially setting up a standoff with the university and Trump Administration
đźđł Tensions between India and Pakistan escalated after India suspended a crucial water-sharing treaty, threatening to cut Pakistanâs access to much-needed water
đ« A federal judge blocked the Trump Administration from withholding funding to âsanctuary cities,â which have laws limiting cooperation with federal immigration authorities
đ§đ· The health of Brazilâs former right-wing president Jair Bolsonaro is deteriorating two weeks after undergoing a complex surgery
What does Roca Nation think?
đ§ Yesterdayâs Question: What makes you proudest about Americaâs past? Why?
It's an easy answer, but the Revoluyionary War makes me feel the proudest. My family fought in it, which does make me personally feel more pride, but also I respect the willingness to stand up to the strongest empire on the planet and fight back, even with the cards stacked against you. Every underdog story has to inspire a bit of pride, and the real ones are even better (yes, we had help, but that doesn't make the feat any less accomplished)
I am most proud of the great writers America has produced, like Poe, Melville, Hemingway, and Pound, to name just a few.
The fact that after all these yearâs of deception, America finally realizes that the Dallas Cowboyâs are definitely NOT Americaâs team!!
The Greatest Generation of Americans saved Europe, the Jewish community and the world from the brutality of German, Japanese and Italian dictators during WWII. Those of us living today owe a deep debt of gratitude to the soldiers and sailors of that generation. God bless America
20 Questions!
Last we did a "Rate This: Little Joys in Life" edition of 20 Questions, and it was a big hit. We got the most responses we've seen in a long time. So we're going to do a slight twist this week and do a "Rate This: Little Annoyances in Life" edition of 20 Questions. 10 means most annoying; 1 means least annoying (if you put reading Roca at 10... then you will have a lot in common with our parents). Have a great weekend!
Last Weekâs Responses
Average responses to last weekâs ânice little moments of lifeâ ratings edition of 20 Questions.
Waking up and realizing you still have a couple more hours to sleep - 8.2
Peeling the whole orange in one go - 6.8
Getting a compliment from a stranger - 7.9
Getting extra smoothie in a side cup - 6.1
Catching up with your barber/stylist after a long break - 5.1
Getting a higher score on a test than you expected - 8.3
Singing in the shower to an imaginary audience of thousands - 5.4
Waking up and realizing you're not sick anymore - 8.6
When someone says "You made my day" - 8.4
Opening the door, the fly leaves, no flies enter - 8.0
Hitting green lights your whole way home - 8.8
Seeing very old couples happy together - 8.5
Hearing "Have You Ever Seen the Rain?" come on the radio - 5.7
When a squirrel or rabbit in your yard doesn't run away from you right away - 6.4
Putting on clothes fresh out of the dryer - 6.8
Falling asleep to the sound of rain - 8.2
When the cop pulls out from the median after you pass him and he never turns on his siren - 7.6
When the cute waiter/waitress makes eye contact with only you at your table - 6.0
The smell of whiteout - 3.7
The first 70 degree day of the year - 8.2
POPCORN
Some Quick Stories for Happy Hour
â Crowd Surfing To Paris: Surveillance footage caught a woman sneaking past airport security to board a flight from New York to Paris by concealing herself in a big group of ticketed passengers
đ° Banking On Ignorance: A bank employee in Arkansas was arrested after stealing $242,000, claiming she âborrowed money from a couple of customers that I knew wouldnât need the money at the timeâ
đ State Swap Offer: Indianaâs state senate passed a bill formally inviting several counties from Illinois to secede and join Indiana
đ©âđš Now You See Her: A female magician in the UK was finally granted membership into a mens-only âMagic Circle,â 34 years after she was kicked out for tricking her way in by disguising herself as a man
𩮠Bone-afide Evidence: Scientists discovered the first forensic evidence that Roman gladiators were pitted against animals, finding a lion's bite mark on the skeleton of a gladiator at a Roman cemetery in the UK
ROCA WRAP
High Office

Colombia
The former foreign minister of this country accused its current president of being a drug addict.
Colombia is the worldâs largest cocaine producer, manufacturing over 70% of the worldâs supply. In recent years, the countryâs cocaine industry has surged, with production jumping almost 53% between 2022 and 2023 alone.
Meanwhile, the area used for cultivating coca â the base plant of cocaine â grew by 10% and is now more than five times the total at the time of Pablo Escobarâs death in 1993.
Contributing to Colombiaâs cocaine boom is its president, Gustavo Petro: When Petro took power in 2022, he reduced law enforcement operations targeting coca farmers.
His government has instead focused on seizing shipments and pursuing policies to switch rural communities from cocaine to legal alternatives. Under his tenure, forced eradication of coca cultivation dropped from 247,000 acres to just 50,000 acres.
In February, Petro made waves by calling for the legalization of cocaine amid booming exports.
In a press conference, Petro stated, âCocaine is illegal because it is made in Latin America, not because it is worse than whiskeyâŠScientists have analyzed this.â
He added, âIf somebody wants peace, the business [of drug trafficking] has to be dismantled. It could be easily dismantled if they legalized cocaine in the world. It would be sold like wine.â
On Wednesday, Colombiaâs former foreign minister Ălvaro Leyva, who served under Petro from 2022 to 2024, published an open letter on X that accused Petro of being a drug addict.
âIt was in Paris where I could confirm that you had the problem of drug addiction ⊠Your recovery has unfortunately not taken place,â he wrote. Leyva did not specify which drug Petro is allegedly addicted to.
Leyva added, âYour disappearances, late arrivals, unacceptable failures to appear, trips without a purpose, incoherent phrases, and the questionable company you keepâŠhave been noted and will continue to be noted.â
He claimed that he had witnessed scenes that caused him âunease and bewildermentâ during an official trip to Paris in 2023, during which Petro allegedly âdisappearedâ for two days.
Petro dismissed Leyvaâs letter without denying his claims.
The president wrote, âIsnât Paris full of parks, museums, bookstores, more interesting than the letterâs writer, to spend two days in? Almost everything in Paris is more interesting. Donât I have daughters and granddaughters in Paris who are far more interesting than the writer?â
ROCA VIDEO
The Stunning Evolution of Candace Owens
Years ago, Candace Owens was a bullied teen in Connecticut in then a New York City liberal. Suddenly in 2016, she converted "overnight" to being a conservative, and today peddles mainly in conspiracies. So is she a fearless truth seeker or a vengeful grifter? This video tells you her story.
EDITORâS NOTE
Final Thoughts
Our patriotism soared reading your answers to yesterdayâs question. We expected World War 2 to be the top war answer, but a rough count found that the Revolutionary War was the top war answer. Many of you all cited our people, Constitution, values, diversity, freedom of speech, culture, and natural beauty. All of it was quite inspiring, but come on⊠not one mention of Joey Chestnut?
Have a great weekend.
âMax and Max